Service

Directions

Strategy and planning

We help reduce gaps between teams, between the corporate mission and its culture, between brands and consumers. Apply marketing and brand strategy tools to find the intersection between brand and audience needs, develop relevant and up-to-date activation scenarios, convert interactions into growth of your brand reputation.

Design and creativity

Working at the crossroads of design and modern technology, we are engaged in all aspects of designing and implementing brand tasks - from branding to interactive design, from architecture to digital technologies, from content design to creating immersive experiences and exciting performances. We strive for elaborate creative concepts and relevant solutions that resonate with our target audience.

Transformative experience and brand activation

We carefully research the audience and find the perfect solutions to meet their needs. With the help of modern technologies, we create interactive opportunities to demonstrate your unique products and services, generating an emotional link to the brand. We integrate a thoughtful, innovative approach, based on the acquisition of new experience.

Event marketing

Working on impressions, we convey the brand philosophy through the prism of events. Our skills are reflected in the details - we provide operational excellence throughout the development of the project and until its final implementation, creating the necessary promotional materials, advertising structures, large-scale decorations, POS, etc. We create newsbreak, provide the projects with the right PR support and integrated interaction with media personalities, which allows us to complement the brand’s strong communication.

Expertise

Event

Open

Presentations and product launches
Special events
Brand integration and affiliate events
Business events
Protocol events
Press events
Conferences, seminars
MICE events
Test drives
Roadshow
HR events
Corporate events
Promotions via on-trade and off-trade channels
Online and virtual events
Digital and interactive solutions

Strategy

Open

Strategic Analysis
Brand strategy, branding solutions
Event marketing strategy
Creative event concept
Integration with CRM systems
SMM marketing

Design and Creative

Open

Art direction
Branding and identity development
Graphic design
Guidelines for products and events
Copywriting and scripting
3D design (architectural, object, stage)
Environment design and decoration
Floral design
Multimedia presentation design
AR / VR design and development
Web design

Production

Open

Materials and souvenirs
Advertising constructions, decorations and objects
Printed materials

PR & VIP management

Open

PR support of projects
Work with media persons
Guest management

Location management

Open

Location search
Communication management with location and workflow
Locations search and Benchmarking
MICE programs

Service

Open

Technical solutions, support, and supervision
Coordination of projects and venues with government officials
Logistics, storage
International logistics, customs clearance of materials
Materials and projects insurance
Catering
Work with stuff
Safety and security
Cleaning

Events

open

Test drives;
Roadshows;
MICE;
BTL projects;
Special Events;
Corporate Events; On-Trade and Off-Trade
promotions; Product
Presentations and Lunches; Brand
Integration;
Interactive Integration;
Protocol Events; Partner Events;
Business Events;
HR
Events;
Corporate Events;
Press Events;
Conferences;
Seminars.

Strategy

open

Stakeholder interviews; Proposal
development;
Goals and requirements;
Strategic analysis; Target audience
analysis;
Segmentation of communication;
Brand strategy;
Social strategy;
Creative event concept;
Digital solutions;
Branding solutions;
Integration with social networks;
Copywriting and scripting;
User experience strategy;
Event marketing strategy;
Content strategy; Communication infrastructure;
Integration in social networks; Attendance
planning;
Communication
scripts in messengers.

Design and Creative

open

Art-Drection;
Branding and Development of Identics;
Graphic Design;
Web and UI UX Design;
Multimedia Presentation Design;
Animation Design;
Stage / 3D Design;
Architectural / 3D Design; Lighting

Design; Environmental Design and Decoration;
Technical Solutions;
AR / VR / Design and Development; Product and Event Guideline Design;
Floristic Design; Content

Development;
Sound Design.

Management

open

Budget Management;
Supplier Management;
Risk Management; Visitor
Management; Event
Programme;
Technical Support and Supervision; Operation
Planning; Show/Scene Management
Run; Project
Timing; Artist
Books;
Casting;
Speaker Coaching;
Food and Beverage; Logistics and Transportation
Planning;
Staffing; Floor
Plans / Seating;
Security and Safety;
Speakers, Celebrities, Entertainment;
Content Management;
Insurance and Storage of Materials.

Production

open

Working documentation;
Audio, video and lighting;
Webcasting (live and recorded);
Staff and production team;
Promotional sites;
Promotional applications;
Video production;
Promotional materials;
Advertising structures;
Decorations;
POS materials;
Clothing for personnel;
Printing;
Souvenirs other materials.

PR & VIP management

open

Information reasons;
PR support of projects;
Work with media persons;
Publications in mass media;
Contracts on cooperation;
Press releases.

Location management

open

Market research; Location
search; Site
research; Proposal
development; Contract
management;
Negotiations;
General agreements and additions;
Benchmarking of locations; Location
management;
Hotel programs.

Service

open

On-site registration;
Advice to visitors;
Concierge service;
Safety and security; Invitation
process;
Tracking attendance;
Integration of payments;
Cleaning.

Marketing

open

Media planning;
Advertising mailing;
Purchase of river positions;
Accommodation;
Lidogeneration;
Integration c CRM
SMM marketing.

Data and analytics

open

Capability Analysis; Change
Management; Time and Event
Accounting and Analysis; Resource Usage

Analysis; Event Cost Analysis;
Measurement and Reporting; Visitor
Tracking and Insight;
Surveys and Reports; Data
Processing and Analysis; Data Based
Solutions; KPI
Development; KPI
Evaluation; Analytics
Strategies;
Testing A / B; Growth Point
Audit; Campaign
Optimization; Results
Analysis;
New Hypotheses; ROI
Evaluation; Reputation
Management.

Our task was to make an unusual opening ceremony, emphasizing the unique technological possibilities of the Audi City Moscow showroom. The Agency proposed a creative concept for the project, and its culmination was the performance of a virtual choir, combining vibrant digital activations and a live presentation. We are grateful to the LARNILANE team for the preparation and implementation of this event, attention to the details and transparent communication.

Anastasia Guseva
Team Leader Event Marketing / BTL Group Leader (sponsorship, events)
Audi Russia

We had both a strategic and very difficult task — to attract a fundamentally new target audience and show the brand in its new form. The agency developed and implemented large-scale 360 ° communication. The work of LARNILANE involved a huge number of teams — Agency managers and contractors. The guys did an excellent job coordinating this complex project. The concept of the entire campaign and the tools for its promotion were maximally verified and successful in terms of our goals. Together we implemented a large-scale and grandiose project, which at one time became one of the most talked-about social events.

Elena Salahetdinova
Head of Brand Marketing
LEXUS

The Lamborghini audience is a very special, demanding and sophisticated audience. Working with such an audience requires a clear understanding of the specifics and attention to detail, which was fully implemented by the LARNILANE team. Separately, we would like to mention the creative approach to the development of the hospitality zone and its implementation. We are grateful for the wonderful project, professionalism and ideas. It is a pleasure to work with the Agency!

Tamara Vasilyeva
Marketing and Communications Manager
Automobili Lamborghini S.p.A.

We successfully completed four seasons of Fashion Week with the LARNILANE team. The proposed lounge zone design concept was key in choosing a contractor agency. Of all the proposed options in the tender, we liked the LARNILANE project. The agency has developed a stylish space, keeping in mind the smallest details. In addition, we want to highlight the competence, high communicative qualities, responsibility, and the Agency’s approach to project management — the constant 24/7 presence and the attentive work of managers at all stages of the project and during the on-site work.

Ekaterina Geraseva
Head of Event and Special Projects
Mercedes-Benz Russia

Organizing events at a golf club is a technically challenging and very specific task. Therefore, we were extremely scrupulous in choosing an agency. We highly appreciate the work of LARNILANE and can recommend the Agency as a reliable partner.

Alena Andreeva
Head of Events and Brand Cooperations
BMW Group

We have been working with the LARNILANE team for many years. The Moscow International Automobile Salon is one of the main events for Renault, and we completely entrusted the Agency with the Renault service at this large-scale event. Several events for the press and dealers, brand booth service, test drive and, most importantly, the world premiere of Renault Arkana. We are fully satisfied with the results and work of the Agency team. Thank you for the productive cooperation and following the brand objectives!

Oksana Tokareva
Communications Director
Renault Russia

Anastasia Guseva
Team Leader Event Marketing / BTL Group Leader (sponsorship, events)
Audi Russia

We liked very much the idea of the LARNILANE team to hold the Summit in an innovative format, on the conceptual platform, as well as to link modern Microsoft technologies with art in the form of art performance "NeuroKandinsky". The team of the Agency was very attentive to the study of our business objectives, which as a result was well reflected in the project activations. We are inspired by the fact that one of the results of our joint work was the award "Business Forum of the Year" for "Event of the Year 2019".

Anastasia Kowal
Event Lead
Microsoft

The agency proposed bold digital ideas that were implemented under extremely tight deadlines and limited budgets. We are proud that our unique VR activation became a technological breakthrough in the event industry. The project turned out to be so successful that it was awarded two prizes as part of the BEMA Awards, such as "B2C: Best Road Show" and "Best Digital Activation".

Yuri Samoilenko
Marketing Director
Volkswagen Cars

Thanks to the amazing LARNILANE team, the forum for 500 participants representing the STI community was held at the highest level. The grand opening, the discussion, the parallel work of 6 tracks, the award ceremony — all went well. And this is despite the fact that the participant turnout was 140%. We highly appreciated the professionalism, the openness to new ideas and formats, readiness for changes, focus on high-quality results, maximum attention to details and the responsibility with which the Agency approached the project. We especially want to note the customer focus and high comfort level in working with the agency.

Anna Romanenko
Deputy General Director - Executive Director
JSC "RVC"