The innovative Audi City showroom opened on June 30, 2016 in the heart of Moscow. We were able to emphasize the brand’s commitment to modern technologies, filling the space of Audi City Moscow with interactive solutions: guests were met and accompanied by A-girl - a virtual guide, designed specially for the event. For this activity, we equipped the showroom with leap-motion technology based on the interaction of a computer and a human.

The opening ceremony began with the performance of a virtual choir led by the Grammy Award winner Eric Whitaker. Especially for the event, Eric wrote a composition performed jointly by a virtual choir of singers and real soloists. The choir participants were simultaneously in different parts of the world, on the territory of the four Audi City showrooms that opened - in Beijing, Berlin, Istanbul and Paris. Real soloists performed in the Moscow showroom. This allowed us to musically portray the world at the intersection of technology and reality. The performance was accompanied by a video mapping of the passage of an Audi car across a huge screen stretching along the entire perimeter of the showroom. 

We managed to increase the space of the show room due to the terrace, built specifically for the project. The venue was a continuation of the showroom and reflected the design concept and innovativeness of the brand. 

A brilliant and widely cited teaser campaign deserves a special mention. Three weeks before the opening, there were installed high-tech AR binoculars in front of the showroom, made according to our sketches, with the integration of the Audi logo. The binoculars made it possible to literally look into the future - the modeled content demonstrated Nikolskaya Street in the future space.